Open Designs - Website Design & Digital Agencies in Chennai

Remember the days when the class teacher asked us to jot down essays on topics she thought befitting or gave lessons on the best content writing styles suited for a variety of different circumstances. These lessons in prose were usually so well engraved in our minds that we often fell back on them many aeons later. That was before the advent of the internet! Today the definition of content is being redefined and reshaped to suit the changing atmosphere of this globalised world, in that, it is more targeted, premeditated, optimised for tablets, phones and laptops or desktops and highly specified for audiences (customers) across the globe. In other words, imagine an article based marketing campaign, strategically planned and executed for a definite global/ local customers with the end intention of achieving a planned objective. Enter the content strategy!! Why it matters so much for start-ups Now the answers to this are quite self-explanatory, however, especially in refere...

Why Social Media for B2B Companies? Up till recently B2B organizations were using social media for posting white paper, content and varied ads. In the recent times  social media  is becoming more interactive with live videos and features like story telling through pictures and gifs. This has changed the way people look at social media marketing from the B2B angle. Social media is totally a different journey for B2B companies in the present parlance. Social Media with its creativity, cost effectiveness and reach amongst the larger audience has become a necessity for B2B companies. Essential Social Media Tends for B2B companies Latest trends in social media which are very important for B2B Companies are listed below to provide a better understanding and utilization: 1.Customer is the King : The customer is the king forany business and with the millennial customer so savvy with social media, it is important that B2B companies get into more interactive and vibrant soci...

Despite all the incredible innovations that the tech industry brings to the table, spotting the right  digital marketing   tactics , remains a challenge. B2C colleagues on the other hand have fared far better in this sphere. Content as a problem-solver: You do know that having relevant content is very important. But creating focused content is more important! And in order to do so, you first need to determine what your clients’ problems are. Instead of the usual “ Buy now ” and “ C lick here to purchase ” in every post, offer some well-researched content that sheds light on proposed business solutions. Let’s say you’re a company offering fraud guard software for e-commerce businesses. Offer an insight on how fraudulent activity on e-commerce platforms takes place and propose a solution. Take it through your Employees: Your employees are your main asset, because they are the ones building your product. Do they truly believe the product they are working at is rea...